What avoiding awkward client conversations is costing accounting professionals.  Learn more
Ignition blog  /   Product  /   2022 Year in review: Helping...

2022 Year in review: Helping businesses optimize revenue and save hours on admin

Explore how Ignition helped 6000 customers get paid, save time and grow their revenue in 2022.
PRODUCT 5 mins 05 Dec 2022 by Dane Thomas
share on Twitter share on Linkedin share on Facebook copy link Copied to clipboard.

More than 6,000 accountants, bookkeepers and professional service businesses used Ignition this year. The platform helped them win and retain clients, save time, grow revenue and offer a seamless, professional client experience.

As another year draws to a close, let’s look back and reflect on the remarkable achievements of our customers throughout 2022.

Ignition customers got paid almost 2 million times to improve cash flow

Business has boomed this year for Ignition customers!

In 2022, customers got paid over and over again. More than 1.8 million payment transactions were processed via Ignition, this year alone.

Getting paid for all your great work, maintaining regular cash flow and eliminating accounts receivable is critical for any business. That’s where Ignition’s automated payments come in handy.

To date, Ignition customers have been paid more than AU$3.5 billion by their clients. They’ve waved goodbye to chasing clients for payments, and said hello to positive cash flow via automated billing and payment collection.

This year we made collecting upfront deposits easier. This is another way to help you improve your cash flow and minimize business risk, especially when engaging all those new clients.

And when it comes to getting paid for every bit of work you do, we made it easier to manage out-of-scope work more effectively. Now you can edit services that have already been accepted when the scope of the project changes.

Unrecovered out-of-scope work costs accounting and bookkeeping firms on average over $76k in the US, over $100k per year in Australia, and nearly £70k in the UK. So, it’s a relief that Ignition can help you avoid those awkward client conversations altogether.

Ignition customers grew their businesses engaging over 500k clients

In 2022, Ignition customers sparked many relationships, engaging a massive 511,000 clients who accepted more than 660,000 proposals via Ignition.

The median time it took clients to accept their proposals? Just 22 hours. That’s less than a single day! It comes as no surprise to us, with customers taking advantage of features such as readymade and custom proposal templates, and proposal options. They’ve been able to provide a seamless client experience using Ignition’s video embed capabilities and multiple-signature proposals.

What’s more, in 2022, 80% of all Ignition proposals sent were accepted, which means you’re setting your business up for success from the beginning of your client relationships.
Managing those relationships became even easier this year too, when we introduced a new centralized pipeline view. This tool offers teams greater visibility of their proposals across all clients. They can close deals faster and forecast potential revenue more easily.

Ignition customers saved 18+ hours of time each week

We’ve all been more time-poor than ever, with businesses to run, clients to look after and everyday life to balance.

Thankfully, Ignition customers had more time on their hands for all those commitments. They saved on average over 18 hours per week engaging clients, managing scope changes, and billing, collecting and reconciling payments.

A research study conducted by YouGov on behalf of Ignition found that each week on average, Ignition customers save:

  • Over 6 hours creating proposals and issuing engagement letters;

  • Over 9 hours billing, invoicing, collecting and reconciling payments; and

  • Nearly 3 hours managing changes in agreed scope of work.

Creating and sending a proposal, for example, is so quick and easy. In 2022, the fastest time to create and send a proposal was just 14 seconds. How’s that for speed?!

It’s even faster when using one of our 80+ proposal and engagement letter templates.
Ignition’s many integrations are also a game-changer when it comes to saving time. In 2022, we officially launched Ignition Smart Billing for Gusto in the US. By syncing with Gusto in real-time, Ignition automates payroll billing for any service priced on a per employee basis. It also takes the hassle out of bundling Gusto subscriptions.

Ignition customers shared their experiences with thousands from our community

The Ignition Facebook community exists to provide a space for customers to inspire, support and share advice with one another. In 2022, we welcomed more than 500 new community members – bringing the total to over 3,500.

In 2022, we finally saw the return of in-person events. Our Ignitioneers loved meeting with thousands of new and familiar faces at 96 events in the US, Canada, Australia, UK and South Africa.

Not to mention the many attendees who enjoyed learning from peers and experts at 152 Ignition webinars and online events this year, too

But the learning didn’t stop there. This year, we were excited to launch the Ignition Certification Program. This is our free, on-demand certification course designed to give Ignition users the skills and confidence to realize the full potential of Ignition within their firm. Learn more about the course here to become an Ignition expert and earn up to 4 hours of verifiable CPD/CPE points.

As always, a community highlight was the annual Women in Accounting Awards.

This year’s awards saw 938 total nominations from 8 countries including the US, UK, Australia, South Africa, New Zealand, Cayman Islands and Nigeria.

Of the Top 50, 35 brilliant women were first time winners, and 15 had previously featured in the Top 50.

Huge congratulations to the diverse and inspiring women who made the Top 50 Women in Accounting 2021. A round of applause also for all nominees who are driving change and creating opportunities for the next generation of accountants and bookkeepers by breaking down limitations, barriers, discrimination and inequality.
Finally, we couldn’t wrap up our Year in Review without mentioning our rebrand. Earlier this year we dropped the ‘Practice’ from Practice Ignition and gave Ignition a fresh new look. This reflects our evolution into a broader client engagement and commerce platform that helps you optimize revenue and spark long-lasting client relationships with ease. We hope you’re loving the new look.

What’s in store for 2023

It’s been a big year for accountants, bookkeepers and professional services businesses all round. That’s likely to continue in the coming year with opportunities and challenges facing us all in this uncertain economic climate.

Maintaining cash flow, reducing debt and optimizing revenue will be more important than ever to future-proof your business in 2023.

Ignition will continue to help customers make their businesses more efficient in order to stay profitable. It does this by saving time and costs, and providing ways to secure cash flow and optimize revenue from existing or new clients. We’ll continue to invest in our platform and release more new features to help our customers succeed.

We’ll also be celebrating Ignition’s 10th anniversary in early 2023. It’s an exciting milestone and we look forward to sharing more news about it soon. Stay tuned for that and more in the new year.


Join 6,000+ professional services businesses using Ignition with a 14 day free trial.

Article tags

Meet the author

DANE THOMAS headshot
Dane Thomas

Co-Founder & Chief Product Officer  Ignition

Share article

share on Twitter share on Linkedin share on Facebook copy link Copied to clipboard.
Published 05 Dec 2022 Last updated 05 Dec 2022