September 26th, 2022

Ignition unveils Smart Billing with Gusto to help accounting firms future-proof their practice

Initially launched in beta last year with Gusto as the first integration partner, Ignition Smart Billing is helping accounting firms unlock new advisory services and revenue streams

Seattle, U.S.A., September 26thIgnition, the world’s first client engagement and commerce platform for the professional services industry, has today unveiled Ignition Smart Billing, an integrated feature with leading payroll platform Gusto to automate billing for services priced per employee for accounting firms.

Ignition’s Smart Billing integration automatically calculates the client’s variable Gusto subscription fee, so accounting firms no longer have to worry about managing variable costs or changes in headcount manually. Whether clients have seasonal employees or employees frequently joining or leaving the business, Ignition syncs with Gusto in real-time to automatically fetch the current employee count, whenever an invoice is issued. 

“Smart Billing means that accounting firms no longer have to worry about employee headcount changes or recreating Gusto package options for customers,” said Matt Kanas, Head of Americas at Ignition. “Through our Ignition and Gusto partnership, we’re making it simple for accounting firms to engage clients, get paid and run their accounting or professional services business on autopilot.”

Following a period of beta testing, Smart Billing is now available to Ignition customers using Gusto across the United States, with a growing number of accounting and bookkeeping firms opting to use the integration. Experiencing early success, accounting professionals and firms who have implemented the Ignition-Gusto integration to offer payroll, people advisory services and billing in a simplified and streamlined process for their accounting firms have seen revenue increase, including Lance CPA Group which saw a more than 10x increase.

“Integrating Ignition and Gusto together unleashes new powers for firms,” said Josh Lance, Managing Director of Lance CPA Group and Head of Accounting at Ignition. “The ready-made People Advisory Services templates and Smart Billing features take the guesswork out of people advisory for your clients and automatically bill based on changes in employee counts. At Lance CPA Group we’ve been able to 10x our revenue on payroll, benefits, and HR advisory services as a result.”

Key benefits of the Ignition-Gusto integration include:

  • Ready-made proposal templates: users can package, price and offer three tiered People Advisory proposal templates such as full-service payroll compliance
  • Automated billing feature: users can automatically calculate the accurate monthly cost of their client’s Gusto subscription based on real-time employee headcount
  • Auto-populate Gusto client details: users can save time when creating proposals

“Making a transition from traditional accounting strategies to online client advising not only enables your firm to help clients right away, but it also prepares you for the future,” said Will Lopez, Head of Accounting Community at Gusto. “Through reimagined payroll and online billing templates with Gusto and Ignition, firms can easily deliver people advisory services to unlock revenue streams and grow their business.”


Assets and References: 

  • See video about Partnership and Gusto Smart Billing on Twitter
  • Visit Ignition at Gusto Next 2022
  • "How I won my first People Advisory client and 10X’d payroll revenue" here 

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About Ignition: 
Ignition is the world’s first client engagement and commerce platform to help unleash the potential of people in professional services. More than 5,000 accounting and professional services firms globally use Ignition to send digital proposals and engagement letters and automate billing and payments, to transform the way they do business with their clients. Ignition also integrates with leading business apps such as Gusto, QuickBooks, Xero and Zapier to streamline service-based commerce. To date, Ignition has facilitated more than one million client engagements and over $3 billion in client payments, globally. Learn more about the Ignition platform at:

About Gusto: 
Gusto is a modern, online people platform that helps small businesses take care of their teams. In addition to full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, employee self-onboarding, and team management tools. The company serves over 100,000 businesses nationwide and has offices in Denver, New York City, and San Francisco.