Webinars  /  Grow revenue  &  Client engagement  &  Win and retain clients  /  The profit power of stronger client relationships
Sarah Lawrance
Sarah Lawrance
Founder and Managing Director @ Hot Toast
Mark Holton
Mark Holton
Director, Smithink Advisory
Brendan Allen
Brendan Allen
Manager, Key Accounts Team | Ignition
ON-DEMAND WEBINAR 20 Feb 2025

Stronger relationships = higher profits. Want to move beyond transactional services and build long-term, high-value client partnerships? In this webinar, industry experts Mark Holton (Smithink Advisory) and Sarah Lawrance (Hot Toast) will share practical strategies to deepen client relationships, enhance engagement, and unlock new revenue opportunities.

Walk away with practical learnings on how to build trust, communicate effectively, and implement value-based pricing to increase profitability—all while reducing admin and improving efficiency.

What You’ll Learn:

  • How to strengthen client relationships to drive retention and revenue

  • Effective communication techniques to move beyond compliance-based conversations

  • Ways to monetise deeper client engagement through value-based pricing

  • How to streamline engagement & admin using automation

  • Live Q&A with industry experts—get your questions answered!

Speakers

Sarah Lawrance

Founder and Managing Director @ Hot Toast 

Sarah’s love of business began at just eight years old when she would get up early to watch Business Sunday with her father. What followed was a Bachelor of Finance and a stint in the UK perfecting the art of finance on small and medium sized companies throughout Europe.

Upon returning to Australia in 2014, Sarah found her niche working with film, media, advertising and marketing companies.

Sarah founded Hot Toast in 2015 with the goal of helping small to medium businesses scale. Being able to understand the story the numbers tell and provide insights and value to these businesses in a way that supports aggressive growth strategies is why she does what she does.

Mark Holton

Director, Smithink Advisory 

Host

Brendan Allen

Manager, Key Accounts Team  Ignition

Brendan is senior account manager at Ignition. He has worked with client portfolios in account management roles for 14 years and has developed strategies to help deliver the best value to his customers. He enjoys building rapport through delivering best practice techniques to help scale businesses that he works with. In recent years, Brendan has sharpened his skills in the accounting and professional services ecosystem with a particular focus on improving business to client relationships. He now heads up a team of seven account managers whose primary focus is partnering with professionals globally to help build successful client management processes.

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