Price Insights

Price with confidence

Get AI-powered price insights tailored to your business, built on real proposal data. See how your service prices compare, and get instant price suggestions—all within your proposal workflow.

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Optimize revenue with AI-powered price benchmarks and suggestions tailored to your services, location, and business profile.

Stop second-guessing your prices with price insights powered by real proposal data—based on what clients agreed to pay.

See how your prices stack up and get tailored suggestions, including the “why” behind every price analysis.

Make smarter pricing decisions when engaging clients with price insights embedded directly within your proposal workflow.

Optimize prices to meet client expectations and stay competitive. Pricing data is regularly refreshed. 

All your business needs to sell, bill and get paid

Send proposals

Impress clients with branded online proposals that are easy to sign.

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Send invoices

Automate invoicing and get paid every time with ease.

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Collect payments

Collect payments automatically and increase cash flow. 

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Track revenue

See projected revenue and billing at a glance. 

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Smart workflows

Unlock efficiency and profitability with integrations to accounting, practice management, project management tools, and more.

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Ignition is for everyone

What customers say about us

  • "Ignition’s pricing insights will be a game changer. This will provide a great starting point to assess whether your services are priced appropriately."
    Michael Ly avatar
    Michael Ly
    CEO of Reconciled
  • "Every firm owner I coach struggles with pricing, and most are undercharging for their services. The combination of AI with Ignition data delivers tailored price benchmarks that give firms more visibility into what others are charging."
    Ryan Lazanis avatar
    Ryan Lazanis
    CPA, CEO of Future Firm, and former Ignition customer
  • "Across the board, Ignition created a seamless experience for everybody involved, and it has now become the standalone tool that we use for proposals, engagement letters, and payment processing."
    Justin Kurn avatar
    Justin Kurn
    Chief Revenue Officer, Dark Horse CPA

Getting started is simple and free

See why thousands of professional services businesses use Ignition to grow their business. Start your 14 day free trial. No credit card needed.

No contracts. No credit card required.

Frequently asked questions

This is a new AI-powered, data-backed capability that analyzes your service pricing and provides tailored price insights and suggestions.
 

  • Price benchmark: See where your service price sits in the expected range (below, above or within range)
  • Price suggestion: See the suggested optimal price point
  • Price reasoning: See the detail behind the insights and suggestions 

Unlike generic pricing benchmarks or guesswork, Ignition’s Price Insights uses actual proposal data that reflects what clients are truly paying. This makes it a more powerful tool to help you make informed pricing decisions.

Ignition’s Price Insights is currently available as an annual add-on on monthly or annual plans  for customers in Australia and the United States within the accounting, bookkeeping, and digital agency industries. We’re looking to expand Price Insights to other countries and industries, but don’t yet have a firm timeline.

Price Insights is based on aggregated Ignition proposal data. It compares similar services along with context like location, industry, business revenue, and service billing type to benchmark prices and provide pricing suggestions.

Benchmarks update every few days to keep price insights up to date. Prices can shift as new data flows in, and as we periodically fine-tune this feature.

No, pricing suggestions are tailored based on your firm’s unique services and business traits, among other factors. 

Absolutely. The feature is designed to guide, not dictate—you stay in full control of pricing decisions.

No. Your specific, identifiable client or firm data is never shared with other users. Price benchmarks are aggregated to protect client and firm confidentiality.

Yes – you can run up to three price insights at any time during your 14 day trial period. For example, you can benchmark prices for three individual services. Once you’ve reached this limit, you can purchase Price Insights as an annual add-on (with purchased credits valid for 12 months) when subscribing to an Ignition plan.

Yes – you can run up to three price insights at any time. For example, you can benchmark pricing for three individual services. Once you’ve reached this limit, you’ll need to purchase Price Insights as an annual add-on (with purchased credits valid for 12 months) to continue using this feature.

  • Stop second-guessing your prices. Make confident pricing decisions with tailored, data-backed price insights. 
     
  • Boost profitability: Price more strategically with pricing insights based on what clients are actually paying in your industry.
     
  • Stop underselling. See where your pricing sits in the market to optimize revenue and stay competitive.
     
  • Optimize pricing: See how your prices stack up and get tailored suggestions based on your service scope, billing type, location and industry.
     
  • Save time and stress. Eliminate pricing guesswork with instant pricing suggestions directly in your proposal workflow.
     
  • Increase proposal win rates. Optimize your prices to meet client expectations and stay competitive.

Spark your business’ success with Ignition

Ignition simplifies agreements, automates billing, and boosts cash flow—letting you focus on clients and growing your business.

No contracts. No credit card required.