Answer the AI fee question and price the work clients still need you for.
Do you have a ready answer when a client says AI could do your job?
With AI front of mind after Intuit Connect, clients are asking why they still pay for work a tool can do. If your fees are built on hours, every hour AI saves cuts your revenue.
Mark Wickersham, value pricing and AI expert, joins Tammy Hahn, VP of Product at Ignition, for a live fireside chat on how to reframe your value and price for outcomes, not hours.
What you'll learn
- Answer the "Why am I paying you?" question with confidence
- Reframe your value around judgment, advice and accountability, not tasks
- Use AI inside your firm to grow margins, not cut fees
- Package and price for outcomes so fees hold as AI gets cheaper
Speakers
Mark Wickersham
Value Pricing Expert | Public speaker and author of “Effective Pricing for Accountants”
Mark Wickersham – Chartered Accountant, public speaker and author – is known as the most sought-after profit improvement expert in the accounting community.
Mark is also a widely published author on practice issues. In May 2011 his first book, “Effective Pricing for Accountants”, was a number 1 Amazon bestseller.
In 2015 Mark was shortlisted in the AccountingWeb “Outstanding Contribution to Accounting” award.
Mark has over 100 recommendations from accountants on LinkedIn; CONNECT with him on LinkedIn to get access to free resources Mark has created for accountants in practice.
Tammy Hahn
SVP of Product
Tammy Hahn is the Senior Vice President of Product at Ignition, bringing over 20 years of product development and leadership experience. She is widely recognized as a visionary product leader with a track record of driving innovation and scaling SaaS businesses through pivotal growth milestones.
Tammy is responsible for Ignition's global product roadmap and delivery, and leading and scaling the product organization, including product management and design.
Before joining Ignition, Tammy was SVP of Product at Skilljar, where she played a key role in positioning the company for its strategic acquisition by Gainsight. Under her leadership, Skilljar evolved into a market-leading customer education platform.
One of Tammy’s most notable achievements was leading the Product organization at Cornerstone OnDemand through its IPO (NASDAQ: CSOD) and scaling the business to nearly $1B in annual recurring revenue. Her work earned her multiple awards for product innovation, highlighting her consistent ability to deliver transformative results.
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