Your practical playbook for pricing, packaging, and communicating your value
Most accounting firms know their pricing needs attention, but uncertainty, client pushback, and inconsistent scope can make it hard to know where to start.
Join Dawn Brolin for a 60-minute session on how to use real pricing benchmark data, practical pricing frameworks, and clearer client communication to make more confident pricing decisions.
You’ll learn how to move beyond guesswork, define scope more clearly, package services in a way clients understand, and build a pricing process that supports profitability without adding chaos to your firm.
What you'll learn
In this session, Dawn will share practical strategies accounting firms can use to price with more clarity, confidence, and consistency.
What Ignition’s 2026 U.S. Accounting & Tax Pricing Benchmark reveals about where firms are raising fees
Why fear of client pushback often feels bigger than the reality
How to use benchmark data without letting it replace your professional judgment
A practical framework for building a pricing matrix based on scope, complexity, risk, and margin
How to package services so clients can clearly see their options and value
Simple ways to communicate fee increases and business model changes with confidence
Live Q&A
Speaker
Dawn Brolin
CPA & CFE | Powerful Accounting
Dawn Brolin is the CEO of Powerful Accounting, LLC, a nationally recognized thought leader in the accounting profession, and the creator of “The Designated Motivator.” With over 25 years of experience as a CPA and Certified Fraud Examiner, Dawn is known for her no-nonsense approach to practice management, fraud prevention, technology adoption, and firm profitability.
A sought-after speaker, author, and Ignition power user, Dawn shares real-world lessons to help accounting professionals streamline workflows, protect margins, and build stronger, more profitable practices.
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