Ignition 2025: New features to grow and scale
Catch up on the biggest product updates this year from Ignition—and how firms and agencies are using them to grow, streamline and scale.
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Sticky notes. Spreadsheets. “Just one more email.” If this sounds familiar, you're not alone. Many professional services businesses still rely on manual processes to manage the client journey from first inquiry to final payment.
But that’s changing—and fast.
At our recent #IgnitionLaunch 2025 webinars, we unveiled new features that eliminate the manual chaos and help you automate your revenue engine, from lead to cash. Even better? We heard firsthand from customers using these tools to take back control of their time, cash flow, and client experience.
Here’s what you missed, and why it’s worth catching the replay.
Automate price increases at scale
Raising prices shouldn’t be a painful, manual process. And with AutoPricing, it isn’t.
With AutoPricing, you can now automatically increase prices across multiple clients at once—when drafting new proposals or renewing existing ones. Apply a standard percentage increase, or fine-tune pricing for specific clients and services, all from one central place.
Sarah Lawrance, founder of Hot Toast, reflected on how AutoPricing changed her mindset:
“I used to hesitate around raising prices, but Ignition made it easy and consistent. We no longer worry about how to communicate value—it’s all handled within the platform.”
Sarah Lawrance, Founder of Hot Toast
Enae Jackson-Atkins, founder of Esquire Accounting, had a similar shift:
“Once I figured out the value I was offering, Ignition helped me pull the trigger—at scale. With bulk pricing, I no longer cower at price changes or spend hours adjusting proposals. It’s seamless.”
Enae Jackson-Atkins, Founder of Esquire Accounting
No more chasing payments
The days of unpaid invoices and awkward follow-ups are over. With new payment features like AutoCollect, the outstanding tab and bulk payment requests, Ignition helps customers get paid on time—automatically.
As Sarah Lawrance highlighted, “We haven’t had a single collection issue since using Ignition. It’s just completely removed that burden.”
Loz Markham, founder of marketing agency DEFACTO CO, also reinforced how she no longer has to worry about cash flow.
“We don’t even think about chasing payments anymore. It’s taken care of.”
Loz Markham, Founder of DEFACTO CO
From lead to client, in one flow
With the launch of Deals and Forms, Ignition now gives you full visibility and control of your sales pipeline, from first contact to signed agreement.
You can create branded forms to collect prospect information, automatically convert form submissions into deals, and progress them all the way through to proposal and payment.
Here’s how our speakers described the business impact:
“Before Deals, it was all spreadsheets and mental notes. Now we can manage leads properly. Forms especially helped us streamline onboarding and bring in more qualified clients.”
Sarah Lawrance
“It used to be a lot of back and forth. Now it’s a single experience. Forms help us get better quality info upfront, and Deals keeps the team aligned."
Enae Jackson-Atkins
Make every client touchpoint seamless
With Ignition’s new custom branding features, every client interaction can now feel like an extension of your brand— from proposal landing pages and forms, to client emails and custom URLs.
For Loz Markham, the impact was clear:
“It doesn’t matter what industry you’re in—accounting, marketing, whatever. Your branding is so important. It sets the tone, builds trust, and shows clients you’re professional from the start.”
What’s next for Ignition?
The momentum doesn’t stop here. During the session, Ignition Co-Founder Dane Thomas and VP of Customer Experience Tom Maxwell offered a glimpse into what’s planned in the future—from smarter forms and richer branding controls, to more billing enhancements.
“Winning clients isn’t a one-time task—it’s a full lifecycle. Ignition is here to help you price smarter, onboard faster, and get paid with zero stress.”
Tom Maxwell, VP of Customer Experience at Ignition
Missed the live session? No problem; the on-demand recording is ready when you are. See how businesses like yours use these new features to sell, bill, and get paid—without the workarounds.
Ignite your growth with Ignition
Watch the webinar and start your free trial today.
