Ignition's year in review: 2025 milestones and the innovations defining 2026

Across professional services, 2025 was a year defined by clarity. Businesses doubled down on smarter pricing strategies, streamlined sales processes, and more automated ways to keep revenue moving. With rising demand and increasingly complex client expectations, businesses sought out tools and workflows that helped them operate with greater confidence and less manual effort.

Within that landscape, Ignition customers stood out. This year, more than 8,500 service-based businesses used Ignition to power their revenue operations, generating over 3.1 billion dollars in revenue, engaging more than 900,000 clients, and collecting 91% of payments automatically. Together, they demonstrated how modern, efficient revenue processes can reshape an entire business.

“We are building a platform that supports your entire revenue lifecycle from lead to cash,” says Tammy Hahn, SVP of Product at Ignition. “Businesses deserve a system that gives them clarity, not complexity, and helps them operate with confidence at every step.”

The impact of these shifts is clear in the data. Taken together, these numbers tell a story of businesses choosing to work smarter, streamline operations, and invest in systems that eliminate friction across the revenue lifecycle.

In 2025, Ignition customers:

One of the biggest Ignition highlights of the year? Unlocking more revenue for customers. 

But the wins didn't stop there. Ignition helped customers price smarter and charge their worth with industry-leading AI-powered pricing insights, giving businesses personalized price benchmarks and suggestions to keep up with market trends and the growing importance of pricing confidence. 

In 2025, service-based businesses navigated a fast-changing landscape that required new ways to attract clients, communicate value, and protect profitability. Ignition’s 2025 product enhancements were built to support this shift and give firms the tools they need to stay ahead.

Pricing confidence took center stage. Businesses across accounting, creative, consulting, and digital services looked for data-driven ways to price their work and justify fees. The demand for more transparency in pricing led many to move away from guesswork toward market-informed benchmarks.

Automation continued its steady climb. As workloads increased and hiring stayed competitive, teams turned to tools that reduced manual admin. Revenue processes were no longer something to patch together with spreadsheets or follow-up emails. Businesses wanted workflows that were automatic, predictable, and consistent.

Revenue operations emerged as a key priority. Once considered a strategy for SaaS companies, RevOps principles gained traction in small and midsize professional services. Firms sought better visibility across their sales pipeline, clearer insights into revenue, and more integrated systems that tied together proposals, billing, and payment collection.

These shifts set the stage for a year of meaningful innovation across the Ignition platform.

One of the biggest transformations of the year came from the launch of Ignition’s AI-powered Price Insights, a feature that gives businesses tailored pricing recommendations based on real proposal data across the Ignition platform. For many firms, Price Insights became a new kind of advisor, helping them benchmark fees, position services more competitively, and communicate value with clarity.

Alongside Price Insights, AutoPricing helped businesses maintain consistency across their client base, updating fees at scale without manual recalculations or custom spreadsheets. Together, these tools made pricing more transparent, more informed, and more aligned to the true value of a firm’s expertise.

Another major evolution this year was in how businesses managed the front end of their revenue process. With new enhancements across Deals, Forms, and custom branding, selling became smoother and more intuitive.

Ignition Deals brought sharper visibility into the sales pipeline. Firms could now track deal values, win probabilities, stalled opportunities, and conversion insights all in one place. New filters, list views, and pipeline metrics made it easier to prioritize the right opportunities and forecast revenue with greater accuracy.

Ignition Forms streamlined how businesses captured and qualified leads. Whether used for intake, inquiries, or onboarding, they eliminated back-and-forth conversations and helped teams focus on the most promising opportunities.

Custom branding brought polish and personality to every Ignition proposal. With custom domains and the ability to embed landing pages and pitch decks, businesses created branded client experiences that started strong and built trust from the first click.

Together, these capabilities created a simpler, more cohesive journey for prospects becoming clients.

In 2025, billing and payments continued to move toward automation, with firms seeking ways to reduce admin and eliminate delays in getting paid.

The new Import to Payment workflow gave businesses the ability to pull unpaid invoices from their accounting system into Ignition, invite clients to pay online, and schedule future payments automatically once a method was saved. This created a unified flow across systems and reduced the need for manual follow-up.

Flexible billing options made it easier to align payment schedules with the way services were delivered. From upfront payments to recurring retainers to one-off project fees, firms gained more control over how and when revenue came in.

These enhancements played a major role in helping customers achieve a 91% automatic collection rate this year, contributing to stronger, more predictable cash flow.

A more connected workflow was a major theme in 2025, with firms looking for better ways to keep their systems aligned from proposal through delivery. This year, Ignition expanded its integration ecosystem to support that need, introducing deeper connections with the tools many firms rely on every day. The improved Karbon integration now syncs client details instantly and triggers the right work templates the moment a proposal is accepted, creating a faster and more seamless handoff into delivery. New integrations with Financial Cents and Thomson Reuters Onvio Firm Management also streamlined how teams stay organized, automatically creating or linking clients and generating mapped projects as soon as work is won.

Together, these integrations give firms more consistency across their workflows and reduce the manual admin that slows teams down. Whether using Karbon to manage complex work, Financial Cents to keep projects on track, or Onvio to run firm operations at scale, Ignition now keeps everything connected behind the scenes so teams can move from signed proposal to active work with greater ease.

Across every dimension of the revenue lifecycle, businesses pushed toward more clarity, more automation, and more consistent processes. The result was a year marked by efficiency, insight, and measurable growth.

As Tammy reflects, “We want every business to feel completely in control of their revenue. When you have transparency, automation and a consistent process, you can focus on the work that matters most.”

The momentum of 2025 is shaping an ambitious year ahead. Ignition will continue to expand capabilities across sales, onboarding, pricing, billing, and payments, bringing even more intelligence and automation into a unified revenue platform.

“The future of revenue operations in professional services is about visibility, confidence and seamless workflows,” says Tammy. “We are just getting started, and we are excited to keep building alongside the businesses that inspire us every day.”