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Alex Falcon Huerta
Alex Falcon Huerta
Founder | Soaring Falcon Accountancy
LIVE WEBINAR 18 Nov 2026, 10am GMT

Tell clients your 2027 fees are going up, without losing the good ones.

Have you put off telling clients their fees are going up?

Your costs have risen, but some clients are still on prices from years ago. With the Autumn Budget behind us, now's the time to set 2027 prices and tell clients, before another year passes at the same fees.

Alex Falcon Huerta FCCA, founder and CEO of Soaring Falcon and a Xero MVP, shares the words she uses with clients, how much notice she gives, and how she handles pushback, live.

What you'll learn

  • Use a simple script to tell clients about your 2027 fees
  • Plan how much notice to give before your new fees take effect
  • Answer common objections, like "That's a big jump"
  • Decide when to hold firm and when to let a client go

Speaker

Former 'Top 50 Women in Accounting' and judge, Alex is thrilled to support clients in embracing change for limitless success. Passionate about helping businesses succeed, Alex brings expertise from working with UK's innovative small businesses to support a smooth transition in globalisation. Her mission is to drive success through change.

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