Shari Dodgen, Head of Product Marketing at Ignition

Shari Dodgen is the Head of Product Marketing at Ignition, where she leads the global strategy shaping how the company positions, launches, and scales its products across markets, segments, and industries. A seasoned B2B SaaS marketer with deep expertise in product, partner, and segment marketing, Shari specializes in simplifying complexity, crafting compelling narratives, and driving go-to-market clarity from entrepreneurial businesses to enterprise firms. In her role, she oversees Ignition’s global messaging architecture, competitive differentiation, and GTM strategy, while partnering closely with product, sales, customer success, and regional marketing teams to accelerate adoption, revenue, and expansion across the professional services landscape.

Prior to stepping into her global leadership role, Shari oversaw Partner and Accounting Marketing Programs for the U.S., where she scaled Ignition’s presence in the accounting ecosystem. She led high-impact partner co-marketing initiatives, accounting platform GTM plays, and targeted demand generation programs across the mid-market and enterprise firm segments.