What do high-performing firms do differently, and what are buyers actually looking for?
Join Olwyn Connolly (Squeeze) and Ethan Cooney (Ignition) for a practical look at the factors that drive firm value—from profitability and client mix to tech stack and margin control. You’ll hear what Squeeze assesses when evaluating firms, and the common issues holding many back, including undercharging, playing bank for clients and underused technology.
We’ll also explore why documented scope, signed engagements and automated recurring payments create a reliable source of truth for your revenue, supporting stronger forecasting and more confident succession or exit conversations.
What you'll learn:
What buyers assess when evaluating firm value
How to reduce revenue leakage and protect margin
How to strengthen billing discipline and scope control
How documented engagements and recurring payments build reliable revenue
How to build a culture that supports retention and long-term firm value
Co-Founder & Group CEO @ Squeeze Group
Olwyn Connolly brings over a decade of experience leading digital and people transformation across the accounting sector.
Throughout her career, Olwyn has championed modernisation in the profession, combining technology, customer-centric design, and deep operational expertise.
At Squeeze, Olwyn turns vision into execution – coordinating operations, scaling teams, and ensuring small business owners and accountants have an experience they truly value. She is passionate about reshaping accounting as a purpose-driven, people-powered profession that improves the lives of business owners and those who support them.
Speaker
Olwyn Connolly
Co-Founder & Group CEO @ Squeeze Group
Host
Ethan Cooney
Sales & Partnerships Manager, APAC @ Ignition
AU
GB
