New Ignition and MYOB Integration Fuels Efficiency and Profitability For ANZ Businesses
March 5th, 2024

New Ignition and MYOB Integration Fuels Efficiency and Profitability For ANZ Businesses

Ignition now integrates with MYOB, expanding its suite of integrations to help practices power through EOFY.

Sydney, March 5thIgnition, the leading revenue generation platform for accounting and professional services businesses, today launched a new integration with MYOB, a premier business management platform, to fast-track efficiency and profitability for accounting and bookkeeping practices in Australia and New Zealand.

The new integration sets accountants and bookkeepers up for success during the EOFY period with time-saving automations and streamlined workflows that help to maximise revenue whilst reducing debtors. By connecting Ignition to MYOB, customers can automate their invoicing, fee collection and reconciliation processes from the moment clients sign a proposal, unlocking greater efficiency and improving cash flow.  

“In 2024, we know that accounting and bookkeeping businesses are navigating through significant challenges such as escalating business costs, staff shortages, and economic uncertainty,” says Dane Thomas, Ignition Co-Founder and Chief Product Officer.

“Success in this landscape requires a strategic focus on setting accurate prices, managing scope creep, optimising and automating processes, and leveraging the right technology stack – which is why our integration with MYOB couldn’t come at a better time,” he says.

Dale Dixon, Head of Growth from MYOB highlights that the new integration between Ignition and MYOB is a game-changer for accountants looking to thrive in today’s dynamic business environment. 

“By integrating Ignition's client engagement, billing, and payment capabilities with MYOB's robust cloud-based invoicing and business management solution, firms can now unlock new levels of profitability and operational efficiency.”

Key benefits of the Ignition and MYOB integration include:

  • Staying compliant: Engage clients in minutes with automated engagement letters using industry-standard templates.
  • Reclaiming revenue: Gain clarity and confidence on the scope of work, fees and terms with effortless proposals, and turn scope creep into cash. 
  • Eliminating debtors: Collect client payment details upfront in proposals, and automate invoicing and payment collection. 
  • Unlocking efficiency: Implement time-saving workflows that swing into action from the moment clients sign the proposal. 

Speaking about the MYOB integration, Ignition customer Vicken Medzoian, Managing Partner at MP Professional Bookkeeping says: “I don’t need to create an invoice for every job anymore – it’s automatically created by Ignition. That alone saves me 2 to 3 hours a month. It’s more timely and more accurate which leads to better cash flow,” he says.

Ignition will showcase the new MYOB integration at the Accounting Business Expo on March 20 to 21 in Melbourne, Australia. For additional information about the integration, visit

About Ignition:

Founded in 2013, Ignition is the leading revenue generation platform for accounting and professional services businesses to spark greater efficiency and profitability. Ignition automates and optimizes proposals, billing, payments and workflows in a single platform that fits seamlessly into existing technology stacks. With a vision to transform how professional services and their clients do business together, Ignition empowers 7,000+ businesses to reach their revenue potential. To date, Ignition customers have engaged over 1.5 million clients and generated US $6.6b in revenue via the platform. Ignition’s 180–strong global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK.

About MYOB:

MYOB is a leading business management platform in Australia and New Zealand, providing solutions to streamline key business workflows, from finance and inventory management, to employee onboarding and payroll. With a core purpose of helping more businesses with 0 to 1000 employees in Australia and New Zealand start, survive and succeed, MYOB offers a richly curated, integrated and flexible platform that enables a business to make better decisions, unlock its full potential and confidently grow.


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