September 30th, 2022

Ignition wins Xero Australian Practice App of the Year

The client engagement and commerce platform leader receives its second Practice App of the Year award highlighting the company’s commitment to helping advisors succeed alongside Xero

Sydney, Australia, September 30th — Ignition, the world’s first client engagement and commerce platform for the professional services industry, has been recognised as Xero’s 2022 Australian Practice App of the Year.

Ignition was acknowledged for its ongoing platform investment, customer growth  and commitment to helping accountants and bookkeepers seamlessly engage clients and get paid.  

Commenting on the partnership, David New, Head of Asia-Pacific at Ignition said, “This award is testament to the collaboration of our teams. Every year, our Xero partnership goes from strength to strength. By collaborating with Xero’s teams and building on its technologies, Ignition has  been able to ensure accounting professionals are successful and grow even during times of uncertainty”.

Ignition has received several awards and finalist nominations from Xero including two Practice App of the Year accolades this year in Australia and the United Kingdom earlier this year - here.

“Something incredible happens when teams come together in the way it's intended. Our partnership with Xero is underpinned by a commitment to deliver impactful cloud practice management solutions,” David continued. 

“Together, Xero and Ignition help advisors run a truly connected cloud practice with their clients at the centre, by syncing up business-critical processes like invoicing, payments and workflow. Ignition gives Xero partners clarity and control over their client relationships, and the confidence they need to run a modern cloud-based practice”.

With over 400 five-star reviews on the Xero App Store, Ignition integrates with Xero and Xero Practice Manager, enabling accounting and professional services firms to run a connected cloud practice.

For additional information on Ignition and Xero, visit



Media contact 

Luke Cuell  


About Ignition 

Ignition is the world’s first client engagement and commerce platform for professional services businesses, to streamline how they engage clients and get paid. Over 5,000 accounting and professional services firms around the world use Ignition to win new business with impressive digital proposals, engage clients with a clear scope of work, and get paid on time by automating payment collection. Ignition also integrates with leading business apps such as Gusto, QuickBooks, Xero and Zapier to automate time-consuming tasks. Founded in 2013 by a progressive accounting entrepreneur to find a better way of doing business, our goal is to help customers grow, be more efficient, and create win-win client relationships. To date, we’ve helped facilitate more than 2 million client engagements and over US$2 billion in client payments. Ignition has teams in Australia, Canada, New Zealand, The Philippines, South Africa, US and the UK, with nearly 200 employees globally.