Ignition wins UK Practice App of the Year at the 2022 Xero Awards
July 19th, 2022

Ignition wins UK Practice App of the Year at the 2022 Xero Awards

The client engagement and commerce platform for accounting and professional services celebrated its win at the prestigious annual awards ceremony in London

London, United Kingdom, July 19th — Ignition, the world’s first client engagement and commerce platform for the accounting and professional services industry, has been crowned Practice App of the Year at the UK & EMEA 2022 Xero Awards. Hosted by Alexander Von Schirmeister, UK & EMEA Managing Director at Xero, the in-person awards ceremony showcased the achievements of ˜accountants, bookkeepers and the app industry who have played a huge role in supporting businesses through two of the toughest years on record. 

From helping its customers secure business off the back of impressive digital proposals, through to ongoing client engagement and automated invoicing and payment collection, Ignition has developed a repeatable, scalable, and impressive set of services to help accountants and bookkeepers build strong relationships with their clients. Ignition brings together everything businesses need to engage clients and get paid effortlessly in one place, and the company’s win at the Xero Awards for its product signals the work it is continuing to put towards solving some of the key pain points for the accounting and bookkeeping industry. 

Beyond the product, Ignition is leading the way with its partner community engagement in the UK, with over 9,000 accountants benefitting from its events and webinars over the last year. These have been designed specifically to educate and equip users with the skills and knowledge to optimise the platform for their firm’s needs. 

Alex von Schirmeister, UK & EMEA Managing Director at Xero, said: “Accountants, bookkeepers and the app industry have been the backbone of our small business economy over the last few years, going above and beyond to guide businesses through tough times. Ignition has been recognised for its commitment to investing heavily in its products and solutions, enabling accounting and bookkeeping practices to win new business, engage their clients, and get paid every time.” 

Emma Crawford-Falekaono, Head of EMEA at Ignition, also commented on the win: “At Ignition, we have a history as accountants and bookkeepers, which gives us a unique advantage, having been on the other side of client management. We understand the importance that needs to be placed on hero-ing our customers and putting their needs first. Globally, we've helped over 5,000 firms, including over 1,000 in the UK, spark long lasting client relationships with ease and we hope to continue sharing our solutions to revolutionise the accounting and professional services industry.” 

With a five-star rating on the Xero App Store, Ignition is a well-used and much-loved app with the Xero partner community, and Xero customers will continue to be at the forefront of its development efforts as the platform grows. 

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About Ignition 

Ignition is the world’s first client engagement and commerce platform for professional services businesses, to streamline how they engage clients and get paid. Over 5,000 accounting and professional services firms around the world use Ignition to win new business with impressive digital proposals, engage clients with a clear scope of work, and get paid on time by automating payment collection. Ignition also integrates with leading business apps such as Gusto, QuickBooks, Xero and Zapier to automate time-consuming tasks. Founded in 2013 by a progressive accounting entrepreneur to find a better way of doing business, our goal is to help customers grow, be more efficient, and create win-win client relationships. To date, we’ve helped facilitate more than 2 million client engagements and over US$2 billion in client payments. Ignition has teams in Australia, Canada, New Zealand, The Philippines, South Africa, US and the UK, with over 150 employees globally. 

About Xero 

 Xero is a global small business platform with 3.3 million subscribers which includes a core accounting solution, payroll, workforce management, expenses and projects. Xero also provides access to financial services, and an ecosystem of more than 1,000 connected apps and more than 300 connections to banks and other financial institutions. Through Xero’s open platform, small businesses can connect to a range of solutions that help them run their business and manage their finances. For three consecutive years (2020-2022) Xero was included in the Bloomberg Gender-Equality Index. In 2021, Xero was included in the Dow Jones Sustainability Index (DJSI), powered by the S&P Global Corporate Sustainability Assessment. Xero has been named as a FIFA Women’s Football partner under FIFA’s new commercial structure.