Dawn Brolin, Logan Graf, Tiffany Davis, Ryan Lazanis, Eric Green and others, in partnership with Ignition, institute a new wave of change for U.S. accountants and tax professionals.
Austin, Texas, United States, August 28th — Ignition, an all-in-one platform for professional services to get paid faster and run smarter, alongside an industry collective of almost 40 accounting leaders, today, publishes an open letter titled, “Stop Underselling Your Worth.” The industry-wide #CallForChange movement strives to encourage firm owners to reclaim the profitability of the profession by putting an end to late payments, unbilled work and inefficient processes.
“The hard truth is that for years accounting and tax professionals have put up with working for free, not getting paid on time, and avoiding raising prices,” said Guy Pearson, Co-Founder & CEO of Ignition, and former accounting firm owner. “It’s time we remove the old way of doing business, dragging our profession and client relationships down. By embracing change, we can improve firm profitability and also invest more time in R&D to uplift client service levels.”
Ignition’s State of Client Engagement report found that US accounting firms:
Logan Graf, CPA and Chief Tax Officer at The Graf Tax Co has joined the call for change so that the profession finally recognizes its worth. “As accountants, we struggle with valuing ourselves, even though we’re worth it," he said. “We provide value to our clients, and deserve to be paid for that value.”
In an effort to provide firm owners with practical tools and key insights to transform their business, Ignition is hosting an exclusive one-off live webinar event with leading entrepreneur and business leader, Gary Vaynerchuk, plus other accounting industry change-makers including Dawn Brolin, Logan Graf, and Tiffany Davis. Titled Stop Underselling: Learn from "GaryVee" and experts on how to grow your firm with technology, the webinar will take place on Tuesday, September 19 at 12 PM ET / 9 AM PT. Register here.
Matt Kanas, Managing Director, Americas at Ignition and host of the upcoming live webinar with Gary Vaynerchuk says, “as an industry collective, we see a future where everyone can run a zero accounts receivable firm; one where accounting professionals charge and get paid for all their work, price services to reflect their true value, and leverage technology to boost efficiency and improve client relationships.”
Dawn Brolin, CPA, CFE, CEO of Powerful Accounting says, “I’ve joined forces with Ignition in the call for change movement because accounting and tax professionals deserve more. We need to stop overpromising our time, and conquer our fear of raising prices. I’m committed to driving our businesses forward, and we need you onboard.”
Tiffany Davis, P.A., MSM, President & CEO of Washington Accounting Services, said the time for change movement is about moving the profession forward. “We need to stop working for free, and start charging for all the work we do to reflect our true value."
With a mission to support accounting and tax professionals, Ignition is embarking on a journey to help reshape the future of the industry with technology, by advancing how firms get paid and protect their revenue. Ignition recently launched a series of new platform enhancements including, Instant Bill and Service Edits, to help firms monetize scope creep.
Throughout the remainder of the year, Ignition will provide additional resources and host educational webinars covering topics such as how to price and sell your services, and maximize firm profitability in 2024 via year-end re-engagement strategies.
For more information on the #CallForChange movement, please visit: ignitionapp.com/call-for-change.
Open letter signatories:
| Anne Napolitano Founder of Anne Napolitano Consulting | Kelly Gonsalves Founder of Totally Booked |
| Ben Stein Co-Founder and CEO at Keeper | Laurie O'Neil Owner of Innovative Financial Services |
| Candy Bellau MBA, CFE, Owner of Kramerica Business Solutions | Logan Graf CPA, Chief Tax Officer at The Graf Tax Co. |
| Carla Caldwell Founder of Caldwell Consulting & Training | Lorilyn Wilson CPA, Owner of Lake Oswego Tax |
| Carla Demers MSAT, Demers Accounting Services | Marcus Dillon CPA, President of Dillon Business Advisors |
| Chris Williams CEO of System Six | Marie Greene CPA, Founder & CEO of Connected Accounting |
| Clayton Achen CPA, CA, TEP, Partner at Achen Henderson Chartered Public Accountants | Mariette Martinez EA, Founder of Master Your Books |
| Dan Gertrudes CEO & Founder of GrowthLab Financial Services | Michelle Long CPA, Owner of Long for Success |
| Dawn Brolin CPA, CFE, CEO of Powerful Accounting | Michelle Vilms Founder of Vilms Consulting |
| Enae Jackson-Atkins Founder of Esquire Accounting | Michelle Weinstein Founder of The Abundant Accountant |
| Eric Green Esq Founder Tax Rep Network | Patrick Cameron Accounting Technology Expert |
| Erin Reece CEO of Bear Financial Solutions | Ryan Lazanis CPA, Founder of Future Firm |
| Gaynor Meike Chief Opportunity Officer of Charisma Ink | Samantha Hallburn Founder of PBS Accounting and Tax Solutions |
| Guy Pearson CA, CEO & Co-Founder of Ignition | Sandy Johns CPA, Founder of Revolution Financial |
| Jennie Moore Founder of Moore Details Inc. | Sarah Prevost Founder of Mintage Labs™, Co-founder of Create Collaborate (CoLab), The Proper Trust, Accountants Law Lab |
| Jeremy Wells EA, CPA, Founder of JWellsCFO | Sean Duncan, CPA, President & Founder of SMD Consulting & Accounting |
| Jose Zavala Founder of ZTX Advisors | Tiffany Davis P.A., MSM, President of Washington Accounting Services |
| Josh Lance CPA, Founder of Lance CPA Group | Tim Miron CPA, CA, Founder of Pursuit CPA |
| Kathy Grosskurth Founder of Bookkeeping Plain and Simple | Veronica Wasek Founder of VM Wasek |
Founded in 2013, Ignition is the leading revenue generation platform for accounting and professional services businesses to spark greater efficiency and profitability. Ignition automates and optimizes proposals, billing, payments and workflows in a single platform that fits seamlessly into existing technology stacks. With a vision to transform how professional services and their clients do business together, Ignition empowers 7,000+ businesses to reach their revenue potential. To date, Ignition customers have engaged over 1.5 million clients and generated US $6.6b in revenue via the platform. Ignition’s 180–strong global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK.
Unfortunately, Ignition doesn't support payments in South Africa, but it's something we're working on in the future.
You'll still be able to engage clients seamlessly with online proposals and automated engagement letters, and run your business on autopilot by connecting apps to Ignition.
