June 3rd, 2024

Ignition brings e-commerce innovation to professional services

Ignition introduces e-commerce best practices to the professional services industry with cutting-edge upsell and cross-sell proposal capabilities alongside AI selling enhancements

San Francisco, CA, June 3rdIgnition, the leading revenue generation platform for accounting and professional services, has launched a suite of features designed to bring e-commerce innovation to professional services businesses, enabling them to accelerate revenue by optimizing the online sales experience. 

These innovations, designed by studying e-commerce best practices and shopping-cart experiences, include:

  • Enabling clients to self-select additional services as optional extras within proposals to upsell or cross-sell services easily
  • Highlighting service discounts on proposals to fast-track conversion 
  • Leveraging AI to craft compelling service descriptions that sell the value

The latest additions complement Ignition’s existing e-commerce capabilities, such as proposal options, which leverages pricing psychology to encourage clients to select the recommended option when presented with three different packages. 

Guy Pearson, Co-Founder and CEO of Ignition says these latest e-commerce capabilities are the first of many to reform the traditional ways of selling professional services and bridge the gap in the digital sales experience. 

“Service-based industries like accounting are notorious for underselling their services. By integrating more e-commerce capabilities into our platform, we’re setting a new standard for how professional services are sold based on best practices in online consumer purchasing behavior. This empowers professional services businesses to unlock new revenue streams with ease while making the online sales experience more seamless for their clients.”

Michael Ly, Founder of Reconciled and entrepreneur coach, says Ignition’s latest product updates are the key to revenue growth and scalability. 

“Ignition makes it effortless to present our services to clients via a professional proposal. I love that we can very easily present extra services for clients to add on themselves and generate more revenue without the hard sell. Ignition has been a key piece of our growth,” says Ly.

Other Ignition platform capabilities that help professional services businesses maximize revenue include expert proposal templates with recommended services and pricing, proposal options, and automatic price increases when renewing client proposals.

As the trusted partner to over 7,000 customers globally, Ignition is committed to continued product innovation that enables accounting and professional services firms to unlock their full revenue potential. To date, Ignition customers have generated over US $6.6 billion in revenue using the platform.

About Ignition

Founded in 2013, Ignition is the leading revenue generation platform for accounting and professional services businesses to spark greater efficiency and profitability. Ignition automates and optimizes proposals, billing, payments and workflows in a single platform that fits seamlessly into existing technology stacks. With a vision to transform how professional services and their clients do business together, Ignition empowers 7,000+ businesses to reach their revenue potential. To date, Ignition customers have engaged over 1.5 million clients and generated US $6.6b in revenue via the platform. Ignition’s global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK.


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