March 13th, 2023

Emma Crawford-Falekaono steps down as Ignition Managing Director, EMEA

Will Dutton to remain interim Managing Director, EMEA following Emma’s resignation

London, UK, March 13th — After more than three years as Ignition’s Managing Director for EMEA, Emma Crawford-Falekaono has resigned from the position for personal reasons to focus on her growing family.

Will Dutton has been acting Managing Director, EMEA since Emma went on maternity leave in September 2022 and will continue to oversee Ignition’s EMEA business in the interim. Emma’s final day at Ignition was Friday March 10 2023. 

Since 2019, Emma has led Ignition through important stages of its international expansion to become a world leading client engagement and commerce platform for professional services. Emma has built a strong team to expand Ignition’s footprint in EMEA, growing the business by 125% in the last two years, and has helped service its growing customer base, establishing deep relationships with professional services businesses in the UK, Republic of Ireland and South Africa.

Emma said, “This has been a very tough personal decision. Since becoming a mother of two within 12 months I’ve decided to take a step back and look at what’s next. It is with sadness that I leave, but I know the foundations have been laid and Will Dutton is in a great position to lead the EMEA business forward in the interim. I will continue to be Ignition’s biggest cheerleader and am excited to watch from the sidelines as the company continues to do great things.” 

Emma will continue her role as a judge for Ignition's 2023 Top 50 Women in Accounting awards as a previous winner and active member of the Women in Accounting alumni community.

Co-founder and CEO Guy Pearson said, “The team and I thank Emma for her significant contribution to the company’s international success. Emma has been in and around the Ignition ecosystem for many years, and we are grateful for her leadership and guidance in helping us to make deep inroads in the EMEA region and accounting community. We wish Emma all the very best for the future.”

Today, Ignition operates in Australia, Canada, New Zealand, South Africa, the UK and the US. Ignition is committed to transforming how professional services firms do business with their clients and is used by more than 6,000 customers worldwide across a range of industries including accounting, bookkeeping, marketing, consulting and financial services. 

About Ignition

Founded in 2013, Ignition is the leading revenue generation platform for accounting and professional services businesses to spark greater efficiency and profitability. Ignition automates and optimizes proposals, billing, payments and workflows in a single platform that fits seamlessly into existing technology stacks. With a vision to transform how professional services and their clients do business together, Ignition empowers 7,000+ businesses to reach their revenue potential. To date, Ignition customers have engaged over 1.5 million clients and generated US $6.6b in revenue via the platform. Ignition’s global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK.


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