During this webinar, we will delve into advanced techniques and effective communication strategies for repricing existing clients, overcoming objections, and minimizing pushbacks. You'll be guided through the Contract Renewal Letter process, a proven system utilized since the year 2000 in Mark Wickersham's own accounting firm and taught to numerous accounting firms. Implementing this system typically results in a substantial average price increase of around 20%, leading to significant profit growth within a year.
Learning objectives:
- Explore the reasons behind clients' openness to adopting value pricing
- Acquire strategies for referencing last year's pricing
- Acquire techniques to present price increases
- Offer clients diverse choice to improve decision-making
