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Alex Falcon Huerta
Alex Falcon Huerta
Founder | Soaring Falcon Accountancy
ON-DEMAND WEBINAR 7 May 2026

Is your tech stack helping you move faster, or quietly slowing you down?

Busy season doesn’t just test your team, it exposes every crack in your systems. If your tools aren’t working together, you’ll feel it in lost time, clunky workflows, and unnecessary stress.

Join Alex Falcon Huerta FCCA, CEO and Founder of Soaring Falcon, alongside an Ignition expert for a practical, no-nonsense conversation on what’s worth fixing before the pressure hits. Expect real-world insight, honest lessons, and a clear view of what actually makes a difference when time is tight.

What we'll cover:

  • Where most firms lose time in their tech stack without realising

  • What to review and fix before the next busy period

  • The difference between AI and practical automation and where each fits

  • How to approach integration and scalability as your firm grows

Get clear on what to fix, what to keep, and how to set your firm up for a smoother busy season. Register to join, and get access to practical takeaways you can apply straight away.

Speaker

Former 'Top 50 Women in Accounting' and judge, Alex is thrilled to support clients in embracing change for limitless success. Passionate about helping businesses succeed, Alex brings expertise from working with UK's innovative small businesses to support a smooth transition in globalisation. Her mission is to drive success through change.

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