Watch on-demand:
Join accounting leaders Ryan Lazanis (Future Firm), Logan Graf (The Graf Tax Co.), and Michael Ly (Reconciled) as they reveal what top U.S. firms are charging—and the strategies behind those numbers.
In this session, they unpack the latest findings from Ignition’s 2025–26 Pricing Benchmark Report and share actionable tips to help you:
- Adjust your pricing with confidence
- Clearly communicate your value
- Maximize profitability heading into 2026
Get the insights you need to stay competitive—watch now on-demand.
Key takeaways
Exclusive insights from Ignition’s 2025–26 U.S. Accounting and Tax Pricing Benchmark Report to help you compare your firm’s pricing against national and service-based benchmarks.
Proven strategies to optimize your pricing for tax, advisory, and compliance work—ensuring profitability and sustainable growth in a shifting economy.
Expert perspectives from Ryan Lazanis, Logan Graf, and Michael Ly on the pricing trends shaping the profession, with real-world takeaways from firm leaders.
Forward-thinking recommendations to help you adjust your fees confidently and future-proof your pricing strategy for 2026 and beyond.
Speakers
Ryan Lazanis
CPA and CEO | Future Firm
Ryan started his cloud-accounting firm, Xen Accounting, in 2013 and took it from scratch to sale in 5 years. Now, with Future Firm, he helps accounting firms setup an online, automated, modern model of their own. He also sends out a free weekly email called Future Firm Weekly Top 5 that curates the top 5 pieces of actionable content and advice that helps firms modernize.
Logan Graf
Owner | The Graf Tax Co.
Logan Graf, a seasoned CPA and owner of a thriving accounting & tax firm in Austin, Texas, seamlessly integrates his passion for accounting with his role as a content creator. Logan shares valuable insights and experiences through his engaging YouTube channel, aiming to inspire aspiring accounting and tax professionals. With a focus on how to run accounting firms, he employs a relatable and informative approach, making the intricacies of accounting firms accessible to a broader audience. Logan's commitment to his clients and the online community reflects a dedication to fostering knowledge and empowerment in the ever-evolving accounting and tax landscape
Michael Ly
CEO | Reconciled
Host
Evan Benson
Key Account Manager | Ignition
US
