If you’re ready to price with confidence and charge what you’re truly worth, this session is for you.
Most firms are still guessing when it comes to pricing—overworked, underpaid, and uncertain whether their prices truly reflect the value they deliver. That ends here.
Join Mark Wickersham as he explains how to harness AI and benchmarking to master the art of value pricing. Discover practical strategies, real-world examples, and data-driven insights that will help you set better prices, boost profitability, and communicate your true value to clients.
You’ll also get a first look at Ignition’s new Price Insights feature, powered by AI, to see how benchmarking can transform your pricing decisions.
What you'll learn
Understand why pricing varies so widely across firms and how benchmarking reveals what’s truly possible.
Apply the 3 essential pillars of value pricing to move beyond hourly billing and achieve better results.
Use AI to enhance your proposals, analyze pricing data, and uncover insights that build confidence and consistency.
Leverage benchmarking data to justify fees and prevent underpricing, while aligning with industry standards.
Effectively communicate value and let clients choose their ideal service level.
Explore Price Insights, the AI-powered tool tailored to your business, built on real proposal data to see how your prices compare, and get instant price suggestions.
Speaker
Mark Wickersham
Value Pricing Expert | Public speaker and author of “Effective Pricing for Accountants”
Mark Wickersham – Chartered Accountant, public speaker and author – is known as the most sought-after profit improvement expert in the accounting community.
Mark is also a widely published author on practice issues. In May 2011 his first book, “Effective Pricing for Accountants”, was a number 1 Amazon bestseller.
In 2015 Mark was shortlisted in the AccountingWeb “Outstanding Contribution to Accounting” award.
Mark has over 100 recommendations from accountants on LinkedIn; CONNECT with him on LinkedIn to get access to free resources Mark has created for accountants in practice.
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