Webinars  /  Grow revenue  &  Sell and price your services  /  Pure Bookkeeping | Communicating value &...
Katrina Aarsman
Katrina Aarsman
CEO of Pure Bookkeeping
Ethan Cooney
Ethan Cooney
Sales & Partnerships Manager, APAC & EMEA | Ignition
ON-DEMAND WEBINAR 41 mins 29 Nov 2022

When is the right time to talk about pricing, and what's the right way to go about it?

How can you communicate value to your clients?

Join Katrina Aarsman—CEO of Pure Bookkeeping—and Ethan Cooney—Senior Partnerships Manager at Ignition—as they answer these questions and share practical tips and best practice.


Watch on-demand to learn how to:

  • Confidently communicate value to clients in your proposals and engagement
  • Present prices to new and existing clients using the 3-option model
  • Ensure you'll always get paid for the work you do
  • Leverage the Pure Bookkeeping templates within Ignition to streamline your process

Speaker

Katrina Aarsman

CEO of Pure Bookkeeping 

Host

Ethan Cooney

Sales & Partnerships Manager, APAC & EMEA  Ignition

Winner of 2021 Accountants Daily 30 under 30 'Tech Innovator' award, Ethan manages strategic partnerships for Practice Ignition throughout Asia-Pacific.

He brings 8+ years of experience working within the Xero ecosystem to help accounting firms implement technology to run more efficiently, be more profitable and deliver a premium client experience.

I'm passionate about people, and a total advocate for technology. I love helping businesses create efficiencies and work more productively. On the weekends, you'll find me catching a wave, climbing a mountain or enjoying a cold drip coffee at my local cafe.

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