Pricing is one of the biggest opportunities for accounting firms to protect profitability, strengthen client conversations and make better decisions with clearer data.
Join Brendan Allen and Rebecca Mihalic for a practical Ignition AI workshop exploring how AI Price Insights can help you review service pricing, compare prices against real proposal data, and make more confident pricing decisions inside your proposal workflow. You’ll see how AI can support your team while keeping firm judgement and client context firmly at the centre.
You'll learn how:
Ignition’s AI Price Insights works inside proposals and the service library
To read price ranges, suggested prices and reasoning
To use service details and client context to improve pricing insights
To apply Price Insights to proposals, renewals and bulk price updates
Speakers
Brendan Allen
Manager, Key Accounts Team | Ignition
Brendan is senior account manager at Ignition. He has worked with client portfolios in account management roles for 14 years and has developed strategies to help deliver the best value to his customers. He enjoys building rapport through delivering best practice techniques to help scale businesses that he works with. In recent years, Brendan has sharpened his skills in the accounting and professional services ecosystem with a particular focus on improving business to client relationships. He now heads up a team of seven account managers whose primary focus is partnering with professionals globally to help build successful client management processes.
Rebecca Mihalic
Head of Accounting (APAC) at Ignition and Director | businessDEPOT
Rebecca Mihalic is a Fellow of the Chartered Accountants Australian and New Zealand and an Australian Registered Tax Agent. She has been working in public practice since 2003. Rebecca was a co-founder of Aptus Accounting & Advisory which was named the 2018 Innovator of the Year at the Australian Accounting Awards and is now a director of businessDEPOT, the 2022 Multiservice Firm of the Year. Rebecca has earned a reputation for her leadership, passion and commitment to the accounting industry and recently won 'Thought Leader of the Year' in the prestigious 2021 Australian Accounting Awards
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