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Ethan Cooney
Ethan Cooney
Sales & Partnerships Manager, APAC & EMEA | Ignition
ON-DEMAND WEBINAR 9 Oct 2025

Ever wondered if you’re charging your clients too much? Or not enough?

Learn how to price smarter and with more confidence using AI-driven insights inside Ignition.

In this masterclass, we’ll show you how to use Ignition’s latest AI-powered Price Insights to confidently set, adjust, and communicate your fees. Discover how top firms are staying competitive, avoiding undercharging, and communicating value to clients.

What's covered:

  • How to harness AI insights to benchmark and adjust your pricing.

  • Practical ways to position your value and increase margins.

  • Proven strategies to scale with confidence while staying client-friendly.

Speaker

Ethan Cooney

Sales & Partnerships Manager, APAC & EMEA  Ignition

Winner of 2021 Accountants Daily 30 under 30 'Tech Innovator' award, Ethan manages strategic partnerships for Practice Ignition throughout Asia-Pacific.

He brings 8+ years of experience working within the Xero ecosystem to help accounting firms implement technology to run more efficiently, be more profitable and deliver a premium client experience.

I'm passionate about people, and a total advocate for technology. I love helping businesses create efficiencies and work more productively. On the weekends, you'll find me catching a wave, climbing a mountain or enjoying a cold drip coffee at my local cafe.

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