Webinars  /  Grow revenue  &  Scope creep  &  Sell and price your services  /  Ignition's pricing masterclass.
Ethan Cooney
Ethan Cooney
Sales & Partnerships Manager, APAC & EMEA | Ignition
ON-DEMAND WEBINAR 35 mins 16 Sep 2025

Join Ethan Cooney for a focused 30-minute session designed to help you strengthen your pricing strategy, stop undercharging, and eliminate scope creep. You’ll learn how to use Ignition to scope, package, and price your services with confidence, so your engagements are profitable, predictable, and crystal clear for clients.

In this webinar, you’ll discover how to:

  • Learn how to scope and price services to reflect their true value

  • Package your offerings to drive consistency and profitability

  • Prevent out-of-scope work with clear, upfront agreements

  • Use Ignition tools to streamline pricing, proposals, and payments

Sharpen your pricing. Get paid for every piece of work.

Speaker

Ethan Cooney

Sales & Partnerships Manager, APAC & EMEA  Ignition

Winner of 2021 Accountants Daily 30 under 30 'Tech Innovator' award, Ethan manages strategic partnerships for Practice Ignition throughout Asia-Pacific.

He brings 8+ years of experience working within the Xero ecosystem to help accounting firms implement technology to run more efficiently, be more profitable and deliver a premium client experience.

I'm passionate about people, and a total advocate for technology. I love helping businesses create efficiencies and work more productively. On the weekends, you'll find me catching a wave, climbing a mountain or enjoying a cold drip coffee at my local cafe.

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