During this webinar, we will delve into advanced techniques and effective communication strategies for repricing existing clients, overcoming objections, and minimizing pushbacks. You'll be guided through the Contract Renewal Letter process, a proven system utilized since the year 2000 in Mark Wickersham's own accounting firm and taught to numerous accounting firms. Implementing this system typically results in a substantial average price increase of around 20%, leading to significant profit growth within a year.
Learning objectives:
- Explore the reasons behind clients' openness to adopting value pricing
- Acquire strategies for referencing last year's pricing
- Acquire techniques to present price increases
- Offer clients diverse choice to improve decision-making
Speaker
Mark Wickersham
Value Pricing Expert | Public speaker and author of “Effective Pricing for Accountants”
Mark Wickersham – Chartered Accountant, public speaker and author – is known as the most sought-after profit improvement expert in the accounting community.
Mark is also a widely published author on practice issues. In May 2011 his first book, “Effective Pricing for Accountants”, was a number 1 Amazon bestseller.
In 2015 Mark was shortlisted in the AccountingWeb “Outstanding Contribution to Accounting” award.
Mark has over 100 recommendations from accountants on LinkedIn; CONNECT with him on LinkedIn to get access to free resources Mark has created for accountants in practice.
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