In today's digital age, video has become a crucial tool for businesses to communicate their value and reach their target audience.
Join our panel of experts to receive actionable tips and strategies to create effective video content that showcases your brand, communicate your value, and win more clients!
About the session
Don't miss out on this opportunity to learn the latest trends and best practices in video marketing, and take your brand to the next level.
Learning objectives:
- Understanding the importance of video in modern marketing and brand building
- How to create compelling and engaging video content that connects with your target audience
- Acquiring practical tips effectively communicating your brand values and unique selling proposition through video
- How customers of Ignition are leveraging video to elevate their business proposals
Speakers
Carla Caldwell
Founder | Caldwell Consulting & Training
With over 25 years of experience in the accounting field, Carla Caldwell understands the complexities facing today’s accounting firm. Drawing on her background in technology education, Carla combines her extensive industry knowledge with an intuitive ability to connect with people, which places her in an elite class of accounting consultants and trainers. She knows how to evaluate the needs of a firm and implement solutions based on that firm’s processes, client niche, and optimal workflow.
Logan Graf
Owner | The Graf Tax Co.
CPA firm owner based out of the Austin, TX area. Focused on building a firm that makes our client's lives easier while providing a great lifestyle to our staff. When Logan isn't spending his time on #TaxTwitter, he makes tax related YouTube content, mountain bikes, and thinks about working on his 1965 Mustang project.
Enae's knowledge of Management Accounting and passion for Strategic Advisory spans over 20 years. At Esquire Accounting, Enae partners with and services a variety of firms, ranging from ‘start-ups’ to multi-million dollar financial portfolios. She has extensive expertise in helping attorney clients with strategic business planning, modeling, system integration, and cash/profit forecasting. Enae passionately "accounts" for Esquire's clients and guarantees growth, security and success. #iaccount4u
Jeremy Wells
COO and Head of Tax | Steadfast Bookkeeping
Jeremy Wells, EA, CPA, is COO and Head of Tax at Steadfast Bookkeeping. He became an enrolled agent in 2018 and a Florida certified public accountant in 2022. He is a member of the American Institute of Certified Public Accountants (AICPA), the National Association of Tax Professionals (NATP), and the National Association of Enrolled Agents (NAEA). He helps tax professionals with educational and thought-provoking content at JWellsTax. Contact Jeremy at jeremy@steadfastbookkeeping.com and follow him on X/Twitter @jwellstax.
Host
Ryan Embree
Director of Partnerships | Ignition
With over eight years of experience in the professional services sector, Ryan has dedicated himself to the accounting industry. Serving as the Director of Partnerships at Ignition, he is passionate about empowering accounting professionals to modernize their practices and embrace cutting-edge technology. This passion has taken him around the globe, having worked with Practice Ignition in Australia, Canada, and the UK, before making Chicago his base.
Ryan's expertise goes beyond just professional acumen. In his personal time, he's an enthusiast of the outdoors, enjoying running, skiing, and golfing.
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